• Fashion & Shopping

    Instagram boutiques are selling clothes from Shein, AliExpress, and Amazon

    A few months ago, I came across a fashion brand on Instagram that purported to be a Los Angeles-based, woman-owned boutique. The tagline on its Instagram bio, “Alteration is innovation,” suggested that the brand championed clothing alteration and sold clothes that were upcycled or crafted out of old and discarded fabrics. The only red flag was the price of its clothes, which ranged from $60 to $150. These weren’t fast fashion prices, but they seemed suspiciously low for handcrafted garments. A quick reverse image search of the brand’s products confirmed my doubts. The Google results took me to another Instagram  

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  • Fashion & Shopping

    Shein surpasses H&M, Zara in US fast fashion sales

    Dive Brief: Amid the pandemic-induced surge in e-commerce spending, Shein has become the largest fast-fashion retailer in the U.S., according to a June report from Earnest Research. The company now has more app downloads in the U.S. than Amazon.  As of June 16, Shein comprised 28% of U.S. fast fashion sales, surpassing H&M (20%), Zara (11%), Forever 21 (10%) and Fashion Nova (8%), the report indicated. The company made up 13% of the total fast fashion industry sales at the beginning of 2021.  Overall, the U.S. fast fashion market grew 15% between January 2021 and mid-June. Within that same  

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