-
Lowe’s enters retail media fray as home improvement continues to engage shoppers
Dive Brief: Lowe’s unveiled a retail media network providing omnichannel advertising services to brands interested in reaching consumers through its properties, per a press release. The home improvement marketer worked with CitrusAd and Criteo on the initiative. The Lowe’s One Roof Media Network has several products currently available or in development, including ad placements on Lowes.com and the retailer’s mobile app; sponsored editorial content on those channels; digital and social media extensions; custom research and thought leadership; and measurement and closed-loop reporting tools. Premium native display banners and sponsored products on Lowes.com and the Lowe’s mobile app are the
-
This Ultra-Important Metric Gives Home Depot the Edge Over Lowe’s
Both Home Depot (NYSE:HD) and Lowe‘s (NYSE:LOW) recently reported their second-quarter financial results to mixed Wall Street reactions. It was uncertain how these companies would perform in their first comparison to the surge in demand last year, but some key data points stood out. While on the surface these giant home-improvement retailers might appear similar, there is a very important difference that makes Home Depot the higher-quality business between the two. Read on to see what this difference is. Image source: Getty Images. Stocks respond differently During Q2, Home Depot’s same-store sales (or comps) rose a healthy 4.5% year
-
Home Depot and Lowe’s have 30% share of a home improvement market that’s heading toward $1 trillion
Home Depot Inc. and Lowe’s Cos. are two of the biggest names in all of U.S. retail, but they only have about 30% market share in the category, according to data provided by Bank of America. Analysts led by Liz Suzuki say Home Depot HD, +0.80% and Lowe’s LOW, +1.08% “command about 17% and 12% market share, respectively, in what remains a relatively fragmented industry.” The two retailers have notable advantages over smaller competitors, hardware stores and others in the category, including e-commerce capabilities and access to inventory. Bank of America expects the two companies to continue to make gains.
-
Sam’s Club getting into home improvement business, competing with Home Depot, Lowe’s
Check out what’s clicking on FoxBusiness.com. Walmart-owned Sam’s Club is trying to nab a share of the home improvement market amid the busiest season for renovations. It’s a market that’s currently dominated by other heavy hitters in the industry although the two biggest names, Lowe’s and The Home Depot, only account for 30% of it, according to Liz Suzuki, senior hardlines retail analyst at Bank of America Securities. Ticker Security Last Change Change % WMT WALMART, INC. 140.75 +0.87 +0.62% LOW LOWE’S COS., INC. 190.81 +2.03 +1.08% HD THE HOME DEPOT, INC. 310.77 +2.46 +0.80% CLICK HERE TO READ MORE
The Go-To Source For Marvelous Servise
