• Car & Automotive

    The future of car interiors in automotive

    Imagine a world where a car’s interior, and the accompanying cabin experience, are two of the most important vehicle differentiators. In this world, affiliates of a vehicle brand are not waiting for the next start of production of a vehicle but for the next operating-system update; OEM CEOs introduce new human-machine-interface (HMI) systems as stand-alone products to as much anticipation and fanfare as new models; and car magazines discuss comfort levels rather than acceleration and horsepower. This world is now emerging within the automotive industry, and it will transform how OEMs make and market  

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