• Home Improvement

    Lowe’s enters retail media fray as home improvement continues to engage shoppers

    Dive Brief: Lowe’s unveiled a retail media network providing omnichannel advertising services to brands interested in reaching consumers through its properties, per a press release. The home improvement marketer worked with CitrusAd and Criteo on the initiative. The Lowe’s One Roof Media Network has several products currently available or in development, including ad placements on Lowes.com and the retailer’s mobile app; sponsored editorial content on those channels; digital and social media extensions; custom research and thought leadership; and measurement and closed-loop reporting tools. Premium native display banners and sponsored products on Lowes.com and the Lowe’s mobile app are the  

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