• Home Improvement

    Lowe’s enters retail media fray as home improvement continues to engage shoppers

    Dive Brief: Lowe’s unveiled a retail media network providing omnichannel advertising services to brands interested in reaching consumers through its properties, per a press release. The home improvement marketer worked with CitrusAd and Criteo on the initiative. The Lowe’s One Roof Media Network has several products currently available or in development, including ad placements on Lowes.com and the retailer’s mobile app; sponsored editorial content on those channels; digital and social media extensions; custom research and thought leadership; and measurement and closed-loop reporting tools. Premium native display banners and sponsored products on Lowes.com and the Lowe’s mobile app are the  

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  • Business & Finance

    College Health Science Program Completions Trending Upward, But Nurse Shortage Continues

    More students are graduating in nursing and related health fields in Wisconsin, but according to a new study’s author, that won’t be enough to deal with ongoing health care worker shortages. The new Wisconsin Policy Forum study found bachelor’s and advanced degree completions in health science have gone up by almost 50 percent in the past decade in southeastern Wisconsin. At the same time, completions of certificate and associate degree programs decreased by 14 percent. Study author Joe Peterangelo said more hospitals are requiring nurses to get bachelor’s degrees. “In the past, it used to be very common to have  

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