Icon Health & Fitness announced that it has changed its corporate name to iFIT Health & Fitness Inc. Named after the company’s proprietary software platform, the change reflects iFIT’s commitment to delivering personalized connected health and fitness experiences to its growing community. Currently, iFIT has more than five million members in 120 countries.
“As we begin our next chapter of leadership in the health and wellness industry, we are elevating the name of our operating system to become our global corporate name,” said Scott Watterson, founder, chairman and CEO of iFIT Health & Fitness. “This name change reflects our focus on providing state-of-the-art fitness technology solutions to as many people as possible.”
iFIT powers the company’s portfolio of industry-leading fitness brands, including NordicTrack, ProForm and Freemotion. The company’s connected fitness products include treadmills, bikes, ellipticals, rowers, climbers, strength equipment, reflective fitness mirrors, yoga and accessories.
The new corporate website, iFIT.com, features the latest news and updates from the company, the iFIT leadership team and other key members of the iFIT community.