Shein, the China-based fast-fashion clothing brand, will open a pop-up store in Arizona for the first time. The market is scheduled for June 18-20at Tempe Marketplace, kicking off a series of pop-ups across the country.
The Tempe pop-up will showcase Shein’s summer 2021 clothing and accessories. It will also include some of the brand’s newest collections: Shein X (its collaboration with emerging designers), MOTF (Shein’s premium collection) and Sheglam (the company’s beauty collection).
Though it’s the brand’s first Arizona pop-up, opening temporary stores is nothing new for the predominantly virtual retailer.
What to know about the fast-fashion brand
Rivaling Europe-based companies like ZARA and H&M, Shein is a leader in the fast fashion industry. The United States is Shein’s largest market, with the company shipping to more than 200 regions across the world, according to Business Insider.
The company — which reportedly replenishes its site with more than 500 articles of clothing a day — recently beat out Amazon as the most installed shopping app on iOs and Android phones in the United States, TechCrunch reported.
Last October, Shein’s Instagram account hit 13.8 million followers. In the last eight months, the account has nearly doubled to 20.8 million followers.
Shein began its pop-up initiative in 2018 in New York City. Since then, temporary stores have opened in several major cities including Austin, Dallas, LA, Miami and San Francisco. The retailer recently hosted a pop-up in Mexico City, with clothing, accessories and makeup for purchase and fashion experts in store to give tips and feedback.
For Tempe’s pop-up, the first 50 guests in line will receive a gift and customers who spend more than $50 will receive a gift with their purchases.
The company will also launch a donation initiative. For every item of clothing donated at the pop-up, customers will receive a $1 discount toward their purchase. All clothing donations will go to Maggie’s Place, a local nonprofit that provides safe spaces for pregnant and parenting women in need of shelter.
Shein pop-up store at Tempe Marketplace
When: June 18-20, Friday and Saturday 10 a.m. to 9 p.m., Sunday 10 a.m. to 6 p.m.
Where: 200 E. Rio Salado Parkway, Tempe, in between Forever 21 and Barnes and Noble
Details: https://tempemarketplace.com/event/shein-pop-up-shop
Reach the reporter at [email protected] Follow her on Instagram @sofia.krusmark.
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