Automakers set stage to bring virtual reality experiences into the car

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Holoride’s tech operates through a wireless connection to the vehicle, via a passenger’s personal device, and combines navigational and car data to create immersive location-based experiences with the use of VR headsets. To date, many of Holoride’s in-vehicle VR experiences have been centered on games, created in partnership with leading […]

Holoride’s tech operates through a wireless connection to the vehicle, via a passenger’s personal device, and combines navigational and car data to create immersive location-based experiences with the use of VR headsets.

To date, many of Holoride’s in-vehicle VR experiences have been centered on games, created in partnership with leading content developers in the space such as Schell Games, a studio in Pittsburgh. However, Holoride is working to expand its suite of entertainment offerings by making it easier for developers to create content for their platforms.

Holoride also has conducted in-vehicle VR pilot programs with Ford, Mercedes-Benz, EvoBus, Hyundai and Porsche.

“I bet if you go to any OEM and you go into their innovation labs, the stuff that you will see [is] relative to real-time 3D entertainment and gaming and advertising and brand and content as a service,” Rhodes said. “That’s where they’re going.”

The news of Holoride’s in-vehicle VR experience with Audi, which operates on Unity’s digital real-time 3D platform, comes on the heels of Holoride introducing lightweight and more adaptable headsets, developed in partnership with VR platform HTC Vive.

Nils Wollny, CEO and co-founder of Holoride, said the metaverse, coupled with the growing number of technology applications and creative collaborations in the space, opens the door to an entirely new world

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